experience nissan platform
How to build a platform that is engaging, informative&useful and creates awareness about Nissan innovations? Well, this was the task of this project, were Nissan wanted to create a very visual and engaging platform to tell the present and future of the brand while showing their latest technology innovations.
Conceive and develop a platform that tells the Nissan Autonomous driving story and market all technology innovations
Communications across technologies are not consistent and do not bring a unified perspective on Nissan Autonomous driving story
- No single place to browse all technologies across models
- Users don’t know which models feature which technologies
- Content is no well distributed along the different platforms
Trends and consumers research analysis , insights&strategy and definition of the main structure of the platform in collaboration with the UX department
A responsive platform that gathers all technology communications in one single place and give a unified vision on Nissans Autonomous driving story through the communication of the different technologies.
To maximise the value of all Nissan platforms, we created a solid content strategy that better fulfils visitor information needs by distributing smartly the content understanding what content was needed at the different stages of the customer journey.