THE SILENT RACE

Challenge

To show an electric car could be silent but powerful.

Insights

Nissan Leaf its at the same time silent, poweful and exciting to race with it.

PROBLEMS

  • Electric cars are seen as not powerful thus boring cars.

DISTRIBUTION

The video was broadcast exclusively on the web, to retrace this authentic performance and to invite the users to go on the Experience Nissan website. 

After a week there was 364k views.

The solution

"The Silent Ride" A race in a small village and one of the most silent ones in France. The goal was not to wake up the neighbours while sleeping. So we installed a circuit around the village for pilots to compete.